Technical Updates Content Strategy Who are you talking to? What information do you have or can you gather that would be helpful to them?
How do you deliver it? Examples: a blog, case studies, white papers, images, video. Why should you care about this?
Content Management This includes updating existing content, entering and publishing your new content. Make someone accountable for this task and give them or yourself a schedule to follow.
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A Content Management System like WordPress or ExpressionEngine can make this task a lot easier and allow you to make all these updates without knowing any dating site ads zens sites. Make sure you are tracking this communication and offering feedback, answering questions, shipping orders.
Google Analytics is a common, free way to check your traffic, see how long visitors are spending on your site, how many visitors are using mobile devices, find out where visitors are coming from, which are your most popular pages.
Your site must be configured to use it.
This is about raising your visibility in user searches. Even the experts say this is tricky and top ranking can be a moving target.
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The algorithms leading search engines use are not made public. There are plenty of ways to drive traffic to your site. Technical Updates This is the behind-the-scenes stuff of web master job descriptions.
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Find and fix broken links, make sure your CMS platform is up to date, routinely test your forms and shopping cart, make sure your site works in new browsers. The web is always changing, and your site must adapt and change with the technology.
Renew domain name registrations This checklist was adapted from a post by Vivid Image. Original book cover image courtesy Minnesota Historical Society.
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